Just Dishin is the new generation’s connection to hockey subculture in Buffalo (and beyond). Sunday February 9, they’ll bring those efforts out of social media and into RiverWorks.

NHL 20 LAN Tournament going on all day and free for the public to enjoy.

These dudes have been growing something special.

 

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It all started in 2012. Two friends. One logo. A logo that was our calling in some sort of way. Fast forward eight years. Our vision hasn’t changed. We wanna thank EVERYONE who has helped us along the way. It’s been one hell of a ride so far and it couldn’t be done without you. You guys know exactly who you are, endless respect. Most importantly we want to thank everyone who has ever purchased our goods, without you there would not be a Just Dishin brand. 2020 is the start of a new age. We’re hosting the first major Esports event in Buffalo on February 9th and we have more projects in the works that we’ve been waiting months to share with you. At the end of the day we are still just those two friends, one logo, with an incredible and growing team around us. We want to wish YOU a Happy New Year. Let’s make it unforgettable.

A post shared by Just Dishin® (@justdishin) on Dec 31, 2019 at 2:22pm PST

Wearing the official jerseys, T’s and caps available on your favorite team’s official website is one way to show that you’re a fan. But if you’re submersed in the culture of the game, you’re probably wearing more than a throwback to a team’s 1990 logo. In the case of HOLDAT, former NBA’er Nate Robinson’s new streetwear brand launched last month, that Just Dishin is working with on their launch, it’s about wearing a style that fits that culture. Imagery and terminology on each piece represents the game’s lingo, its inside jokes, homages to players and more.

 

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MIAMI what’s good 🌴🌊 #HOLDAT

A post shared by Just Dishin® (@justdishin) on Jan 30, 2020 at 8:30am PST

Buffalo’s sports culture doesn’t need to be defined by the W-L of the Bills and Sabres. This is a sports town in more ways than buying tickets, and Just Dishin has captured that energy and begun exporting it all over the country.

Part of that subculture includes Esports. Undeniably, these games have become a dominant piece of culture and subculture for Millenials and Gen Z and it’s foolish to ignore the opportunities for brands in that space. Its accessible for so many different sectors of the population, and when it leaps from living rooms into public events, the opportunities are endless.

All are welcome to check out the event this Sunday, watch game play, and see what this scene is all about. Sunday, February 9, 2020. 9A – 4P.